Branding Dictionary: Brand Messaging Platform

In this Branding Dictionary article, we break down what a Brand Messaging Platform is and how it’s different from Brand Elements.

Branding Dictionary: Brand Audience

Explore and learn how to create your “Brand Audience” development in this Branding Dictionary article.

Branding Dictionary: Brand Personality

Brand Personality is set of human characteristics which act as the voice behind the brand’s values, attributes and competitive positioning…

Branding Dictionary: Brand Promise

A brand promise is the commitment to deliver made between that brand and its audience. Brand promises are specific to the audience sector they speak to…

Branding Dictionary: Brand Essence

The word “brand” is thrown about today without much thought given to the direct definition of what it means or how it should be perceived by your organization…