Branding Dictionary: A Brand

The word “brand” is thrown about today without much thought given to the direct definition of what it means or how it should be perceived by your organization…

Five Traits of a Successful Website

Building a website for your company can be an immensely daunting task. What information should you provide? How do you organize that information? What colors should you use? Where do the visuals go?…

Branding Dictionary: Brand Management

Many companies or nonprofits don’t realize they are a “brand” and, consequently, they fail to manage and maintain their brand. At Momenta, we try to make the process of brand management as easy and painless as possible. So, let’s take a few minutes to understand what it is, why you need it and how we can help…