Branding Dictionary: Brand Personality
Brand Personality is set of human characteristics which act as the voice behind the brand’s values, attributes and competitive positioning…
Branding Dictionary: Brand Promise
in Branding Dictionary, NewsA brand promise is the commitment to deliver made between that brand and its audience. Brand promises are specific to the audience sector they speak to…
Branding Dictionary: Brand Essence
in Branding Dictionary, NewsThe word “brand” is thrown about today without much thought given to the direct definition of what it means or how it should be perceived by your organization…
Branding Dictionary: A Brand
in Branding Dictionary, NewsThe word “brand” is thrown about today without much thought given to the direct definition of what it means or how it should be perceived by your organization…
Top 10 Social Media Feeds for Leaders
in NewsWith so many options these days, the internet seems to be overwhelming when you want to get solid information relevant to your field…