Forget Email! Snail Mail is Still the Best Way to Say “Thank You” in Business!

My stepmother always told us, “You should never send a thank you or a condolence letter as an email. It’s simply gauche.” And it is an adage I have chosen to live by over the years in my career…

Mobilegeddon: A Primer for Nonprofits, Entrepreneurs & Small Businesses

In 2015, you may have heard a new word hit the internet: mobilegeddon. It sounds scary, in a tech-nerd way, and it is for any small business, nonprofit, or entrepreneur who has a non-mobile-friendly website…

Should You Use Stock Photos on Your Website?

Recently a client came to us with a collection of images submitted by their staff. They were hoping to put them on their website to update the imagery. While some were fantastic…

Content Creation for Web Use: Part Six

Fact // You are not your users. Aid them in their path. We have touched on this in previous posts, but again it is important to ask yourself, “Does my audience really care what I am trying to communicate to them?”…

Content Creation for Web Use: Part Five

Fact // Completed content informs design. Many designers choose to build creative comps with placeholder text, often resulting in aesthetically engaging but ineffective communications products upon final iteration. This practice also sets a false standard that content and function are less important than look and feel…