Mobilegeddon: A Primer for Nonprofits, Entrepreneurs & Small Businesses
In 2015, you may have heard a new word hit the internet: mobilegeddon. It sounds scary, in a tech-nerd way, and it is for any small business, nonprofit, or entrepreneur who has a non-mobile-friendly website.
Let’s go over a few facts about mobilegeddon and what it means for your small business, large company, or nonprofit organization.
What is mobilegeddon?
In April, the Huffington Post’s Erika Dickstein reported this very succinct definition: “Simply put Google is changing its algorithm so that on searches made on mobile devices, “mobile friendly” sites will be elevated over sites that are not mobile-friendly.”
What does that mean?
If your website was developed more than a few years ago, chances are you might not be mobile-friendly. This means your website was not designed to be optimized for smartphones like iPhones or Androids. Therefore, no matter how great your SEO is or how beautiful your website looks, you will lose out in search results to other sites who are mobile-friendly.
Why does this matter?
Here is an example of how this works: You are the most popular, best-selling company for blue widgets, but you don’t have a mobile-friendly website. Your competitors all have mobile-friendly sites. If someone does a search for “blue widgets” on their mobile phone, your site will not come up in the top search rankings and theirs will be in the top 10+ results over your website.
Are mobile audiences truly that important?
In 2015, more than 50% of internet searches are done on a mobile device. Mobile devices are outpacing the traditional laptop or desktop for the way the world finds information, businesses, and products. You will essentially be losing 50% or more of your audience if you are not mobile-friendly.
How can I see if my website is mobile-friendly?
Simply click on Google’s Mobile-Friendly Test page and plug in your URL.
Oh no! Our site is not mobile-friendly. What do we do?
It’s time for an upgrade! Contact a web design team like ours at Momenta Creative and see what we can do to help you optimize your site.
Here are some more helpful links on this topic:
Jamie Rose is partner & COO of Momenta Creative. We nicknamed Jamie the “Fun Machine” at the office because of her infectious laugh and unending energy. Don’t let the sparkling personality fool you. Her sharp, plugged-in approach to communications is what landed her previous positions with companies like The New York Times and The Global Fund, and what makes her indispensable to our clients today.