Re-Evaluate Your Social Media Strategy for 2015: Part One

Building Your Social Media Strategy Document in Four Simple Steps

With 2015 just around the corner, it is important for your company to evaluate its social media outreach. Regular review of these strategies is imperative for success. Having an up-to-date strategy in place once next year rolls around will help you effectively allot time and energy to your various platforms.

At Momenta, we work with our clients to build social media strategies and messaging platforms. Though the process is much more comprehensive than what you will find below, we are happy to provide you with four simple steps to inform your process.

STEP ONE
Clarify Your Goals

As you reassess your social media engagement and brand strategy through strategic planning for the new year, it is essential to know your company’s goals for the future of your social media outreach.

How is social media important to your company?
How does social media relate to your overall goals and voice as a brand?

Next, you will need to decide whether your goal is to create brand awareness, acquire new customers or create more loyalty within your preexisting customer base. This will aid you in assessing how effective your social media efforts are in the future.

Are you creating brand awareness? Product awareness?
Are you converting followers into sales?
What are your goals for loyalty and retention?
Do your calls to action effectively translate these goals to action?

Sit down with your team, and really dig into the reasons your organization values social media and your overall goals for the coming year. Once you have answered the questions above, you are ready to move forward with your strategy document. Check back with us for Step 2: Analyze Your Current Status.