Why You Need Medivac & Travel Insurance

Do you need travel insurance when away from home? It is tempting to see this as an unnecessary cost…

What is… Brand Audience?

Your Brand Position is based on a foundation and that foundation is your Target Audience…

What is… Brand Promise?

A brand promise is the commitment to deliver made between that brand and its audience. Brand promises are specific to the audience sector they speak to…

What is… Brand Personality?

Brand Personality is set of human characteristics which act as the voice behind the brand’s values, attributes and competitive positioning…

What is… Brand Essence?

Brand essence is the core characteristic which defines a brand. It is an intangible attribute that separates your brand from your competition’s brand by your audience…

What is… a Brand?

The word “brand” is thrown about today without much thought given to the direct definition of what it means or how it should be perceived by your organization…

Top 10 Social Media Feeds for Leaders

With so many options these days, the internet seems to be overwhelming when you want to get solid information relevant to your field…

Planning Initiatives: Part Five

It may be trite, but I call this stage “The Beat.” Once Parts 1-4 have been put into place, the change model falls into an execution in accordance to its own unique rhythm…

Planning Initiatives: Part Four

When Parts 1-3 are managed properly, it comes time to disseminate the message. It is not enough to have an individual or group of individuals acting independently to spark a reverberation within the social echo chamber…

Planning Initiatives: Part Three

Humans are very adept at discerning and measuring value. Any campaign or initiative that hopes to succeed needs to define a layer-cake of value…

Planning Initiatives: Part Two

Any effort to modify or shape the social narrative needs to include the development of a strongly realized message platform. There are a ton of resources on how to do this…

Planning Initiatives: Part One

The frequency and amplitude of messaging needs to be managed together. It is very difficult to craft a single message vehicle…

Top 10 Internet Sites for Entrepreneurs

With so many options these days, the internet seems to be overwhelming when you want to get solid information relevant to your field…

Top 10 Internet Sites for Nonprofits

With so many options these days, the internet seems to be overwhelming when you want to get solid information relevant to your field…

Forget Email! Snail Mail is Still the Best Way to Say “Thank You” in Business!

My stepmother always told us, “You should never send a thank you or a condolence letter as an email. It’s simply gauche.” And it is an adage I have chosen to live by over the years in my career…

Mobilegeddon: A Primer for Nonprofits, Entrepreneurs & Small Businesses

In 2015, you may have heard a new word hit the internet: mobilegeddon. It sounds scary, in a tech-nerd way, and it is for any small business, nonprofit, or entrepreneur who has a non-mobile-friendly website…

What Momenta Did On Our Summer Vacation

Those hazy, lazy days of summer are waning into the cool promises of autumn. Here at Momenta

Should You Use Stock Photos on Your Website?

Recently a client came to us with a collection of images submitted by their staff. They were hoping to put them on their website to update the imagery. While some were fantastic…

Content Creation for Web Use: Part Six

Fact // You are not your users. Aid them in their path. We have touched on this in previous posts, but again it is important to ask yourself, “Does my audience really care what I am trying to communicate to them?”…

Announcing the New AHCinc.org!

After months of hard work and dedication from our web design team and AHC Inc., Momenta Creative is proud to share…

Content Creation for Web Use: Part Five

Fact // Completed content informs design. Many designers choose to build creative comps with placeholder text, often resulting in aesthetically engaging but ineffective communications products upon final iteration. This practice also sets a false standard that content and function are less important than look and feel…

Content Creation for Web Use: Part Four

Fact // Design allows the form to follow function. Many people regard design as decoration or the art of making things visually appealing. In fact, design is more about how something functions in its intended use rather than how viewers perceive it visually and emotionally…

The New TheOverlookCondos.com Is Here!

Momenta Creative is pleased to announce the launch of a new mini-site from our web design team headed by Seth Butler!…

Content Creation for Web Use: Part Three

Fact // Consistency is a major influence on audience engagement. Use of clear content construction along with consistent voice and tone should be a standard for high-quality web content development. Rather than having a different voice in each section, web audiences prefer a consistent style throughout…

Content Creation for Web Use: Part Two

Fact // Content viewers see on any web page is usually related to their state of mind. The user’s state of mind will influence their attention span. The most engaged viewers will see only a fraction of page content to begin with or even less if preoccupied, fatigued or agitated….

Content Creation for Web Use: Part One

Fact // Readers on the internet do not read nearly as much as they “scan.” When designing and writing website content, it is important to take the above fact into account…

1 Meeting + 1 Broken Projector = 1 PNY HDMI Cable to the Rescue!

Before I leave for any pitch presentation, I call the company I am visiting to ask how their board room is set up for presentations…

Top Tips for Live-Tweeting Photographs

​Live-Tweeting photos from company events can help increase follower engagement and build buzz around your activities…

Co-Owner & COO Jamie Rose to Give Free Nonprofit Communications Seminars

Co-Owner and COO of Momenta Group, Jamie Rose, will be giving lectures at Foundation Centers in Washington DC and San Francisco on March 10 and 19, respectively…

Five Traits of a Successful Website

Building a website for your company can be an immensely daunting task. What information should you provide? How do you organize that information? What colors should you use? Where do the visuals go?…

Re-Evaluate Your Social Media Strategy for 2015: Part Three

Now that you have decided what accounts you will be working with, it is helpful to answer the questions below pertaining to content development and deployment…

Re-Evaluate Your Social Media Strategy for 2015: Part Two

Before your organization can move forward with its goals as outlined in Step 1: Clarify Your Goals, you will need to take stock of the social media accounts you have…

Re-Evaluate Your Social Media Strategy for 2015: Part One

With 2015 just around the corner, it is important for your company to evaluate its social media outreach. Regular review of these strategies is imperative for success…

How to Find the Best Photography Solution for Your Company

When the time comes to think about your company’s visual needs, it can sometimes be a confusing choice between stock photography and hiring an experienced creative professional for custom work…

How Momenta Selects Music for Your Promotional Pieces

As it pertains to life, music can set the mood. Momenta believes it is no different with multimedia…

What is… Brand Management?

Many companies or nonprofits don’t realize they are a “brand” and, consequently, they fail to manage and maintain their brand. At Momenta, we try to make the process of brand management as easy and painless as possible. So, let’s take a few minutes to understand what it is, why you need it and how we can help…

Welcome to the Idea Factory.

After months of collaboration, our design team leader Seth Butler and COO Jamie Rose have created a new hub for all our favorite projects, and our all-new blog which will serve as a resource for our current and future clients…