A brand promise is the commitment to deliver made between that brand and its audience. Brand promises are specific to the audience sector they speak to…
The word “brand” is thrown about today without much thought given to the direct definition of what it means or how it should be perceived by your organization…
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It may be trite, but I call this stage “The Beat.” Once Parts 1-4 have been put into place, the change model falls into an execution in accordance to its own unique rhythm…
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When Parts 1-3 are managed properly, it comes time to disseminate the message. It is not enough to have an individual or group of individuals acting independently to spark a reverberation within the social echo chamber…
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https://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.png00Momenta Creativehttps://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.pngMomenta Creative2015-10-15 08:00:242015-08-21 11:02:17Planning Initiatives: Part Three
Any effort to modify or shape the social narrative needs to include the development of a strongly realized message platform. There are a ton of resources on how to do this…
https://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.png00Momenta Creativehttps://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.pngMomenta Creative2015-10-08 08:00:382015-08-21 11:02:53Planning Initiatives: Part Two
https://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.png00Momenta Creativehttps://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.pngMomenta Creative2015-10-01 08:00:172015-08-21 10:55:15Planning Initiatives: Part One
https://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.png00Momenta Creativehttps://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.pngMomenta Creative2015-09-24 08:00:352016-09-11 14:38:59Top 10 Internet Sites for Entrepreneurs
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My stepmother always told us, “You should never send a thank you or a condolence letter as an email. It’s simply gauche.” And it is an adage I have chosen to live by over the years in my career…
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In 2015, you may have heard a new word hit the internet: mobilegeddon. It sounds scary, in a tech-nerd way, and it is for any small business, nonprofit, or entrepreneur who has a non-mobile-friendly website…
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Recently a client came to us with a collection of images submitted by their staff. They were hoping to put them on their website to update the imagery. While some were fantastic…
https://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.png00Momenta Creativehttps://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.pngMomenta Creative2015-08-27 08:00:282015-08-20 20:09:29Should You Use Stock Photos on Your Website?
Fact // You are not your users. Aid them in their path. We have touched on this in previous posts, but again it is important to ask yourself, “Does my audience really care what I am trying to communicate to them?”…
https://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.png00Momenta Creativehttps://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.pngMomenta Creative2015-06-29 08:00:432015-08-20 20:10:09Content Creation for Web Use: Part Six
https://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.png00Momenta Creativehttps://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.pngMomenta Creative2015-06-22 13:00:062015-08-20 20:10:55Announcing the New AHCinc.org!
Fact // Completed content informs design. Many designers choose to build creative comps with placeholder text, often resulting in aesthetically engaging but ineffective communications products upon final iteration. This practice also sets a false standard that content and function are less important than look and feel…
https://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.png00Momenta Creativehttps://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.pngMomenta Creative2015-06-22 08:00:592015-08-20 20:11:33Content Creation for Web Use: Part Five
Fact // Design allows the form to follow function. Many people regard design as decoration or the art of making things visually appealing. In fact, design is more about how something functions in its intended use rather than how viewers perceive it visually and emotionally…
https://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.png00Momenta Creativehttps://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.pngMomenta Creative2015-06-15 08:00:122015-08-20 20:12:00Content Creation for Web Use: Part Four
https://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.png00Momenta Creativehttps://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.pngMomenta Creative2015-06-09 12:00:292015-08-20 20:12:31The New TheOverlookCondos.com Is Here!
Fact // Consistency is a major influence on audience engagement. Use of clear content construction along with consistent voice and tone should be a standard for high-quality web content development. Rather than having a different voice in each section, web audiences prefer a consistent style throughout…
https://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.png00Momenta Creativehttps://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.pngMomenta Creative2015-06-08 08:00:422015-08-20 20:13:34Content Creation for Web Use: Part Three
Fact // Content viewers see on any web page is usually related to their state of mind. The user’s state of mind will influence their attention span. The most engaged viewers will see only a fraction of page content to begin with or even less if preoccupied, fatigued or agitated….
https://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.png00Momenta Creativehttps://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.pngMomenta Creative2015-06-01 08:00:032015-08-20 20:13:46Content Creation for Web Use: Part Two
Fact // Readers on the internet do not read nearly as much as they “scan.” When designing and writing website content, it is important to take the above fact into account…
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Co-Owner and COO of Momenta Group, Jamie Rose, will be giving lectures at Foundation Centers in Washington DC and San Francisco on March 10 and 19, respectively…
https://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.png00Momenta Creativehttps://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.pngMomenta Creative2015-03-02 20:00:232015-08-20 20:15:00Co-Owner & COO Jamie Rose to Give Free Nonprofit Communications Seminars
Building a website for your company can be an immensely daunting task. What information should you provide? How do you organize that information? What colors should you use? Where do the visuals go?…
https://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.png00Momenta Creativehttps://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.pngMomenta Creative2015-02-03 08:00:502015-08-20 20:15:11Five Traits of a Successful Website
Now that you have decided what accounts you will be working with, it is helpful to answer the questions below pertaining to content development and deployment…
https://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.png00Momenta Creativehttps://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.pngMomenta Creative2015-01-19 08:00:532015-01-19 11:10:14Re-Evaluate Your Social Media Strategy for 2015: Part Three
Before your organization can move forward with its goals as outlined in Step 1: Clarify Your Goals, you will need to take stock of the social media accounts you have…
https://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.png00Momenta Creativehttps://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.pngMomenta Creative2015-01-05 08:00:042015-01-09 11:18:25Re-Evaluate Your Social Media Strategy for 2015: Part Two
With 2015 just around the corner, it is important for your company to evaluate its social media outreach. Regular review of these strategies is imperative for success…
https://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.png00Momenta Creativehttps://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.pngMomenta Creative2014-12-22 08:00:402015-08-20 20:16:13Re-Evaluate Your Social Media Strategy for 2015: Part One
When the time comes to think about your company’s visual needs, it can sometimes be a confusing choice between stock photography and hiring an experienced creative professional for custom work…
https://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.png00Momenta Creativehttps://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.pngMomenta Creative2014-09-25 13:25:042015-08-20 20:16:04How to Find the Best Photography Solution for Your Company
https://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.png00Momenta Creativehttps://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.pngMomenta Creative2014-09-24 15:04:312015-01-09 11:15:10How Momenta Selects Music for Your Promotional Pieces
Many companies or nonprofits don’t realize they are a “brand” and, consequently, they fail to manage and maintain their brand. At Momenta, we try to make the process of brand management as easy and painless as possible. So, let’s take a few minutes to understand what it is, why you need it and how we can help…
After months of collaboration, our design team leader Seth Butler and COO Jamie Rose have created a new hub for all our favorite projects, and our all-new blog which will serve as a resource for our current and future clients…
https://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.png00Momenta Creativehttps://www.momentacreative.com/wp-content/uploads/momenta-creative-word-mark-logo2.pngMomenta Creative2014-08-01 08:34:432015-08-20 20:17:10Welcome to the Idea Factory.
Networking Versus Connections
in NewsUnderstanding the difference between networking and connections when it comes to interacting and engaging other professionals.
Why You Need Medivac & Travel Insurance
in NewsDo you need travel insurance when away from home? It is tempting to see this as an unnecessary cost…
Branding Dictionary: Brand Audience
in Branding Dictionary, NewsYour Brand Position is based on a foundation and that foundation is your Target Audience…
Branding Dictionary: Brand Promise
in Branding Dictionary, NewsA brand promise is the commitment to deliver made between that brand and its audience. Brand promises are specific to the audience sector they speak to…
Branding Dictionary: Brand Personality
in Branding Dictionary, NewsBrand Personality is set of human characteristics which act as the voice behind the brand’s values, attributes and competitive positioning…
Branding Dictionary: Brand Essence
in Branding Dictionary, NewsBrand essence is the core characteristic which defines a brand.
Branding Dictionary: A Brand
in Branding Dictionary, NewsThe word “brand” is thrown about today without much thought given to the direct definition of what it means or how it should be perceived by your organization…
Top 10 Social Media Feeds for Leaders
in NewsWith so many options these days, the internet seems to be overwhelming when you want to get solid information relevant to your field…
Planning Initiatives: Part Five
in News, PR PointersIt may be trite, but I call this stage “The Beat.” Once Parts 1-4 have been put into place, the change model falls into an execution in accordance to its own unique rhythm…
Planning Initiatives: Part Four
in News, PR PointersWhen Parts 1-3 are managed properly, it comes time to disseminate the message. It is not enough to have an individual or group of individuals acting independently to spark a reverberation within the social echo chamber…
Planning Initiatives: Part Three
in News, PR PointersHumans are very adept at discerning and measuring value. Any campaign or initiative that hopes to succeed needs to define a layer-cake of value…
Planning Initiatives: Part Two
in News, PR PointersAny effort to modify or shape the social narrative needs to include the development of a strongly realized message platform. There are a ton of resources on how to do this…
Planning Initiatives: Part One
in News, PR PointersThe frequency and amplitude of messaging needs to be managed together. It is very difficult to craft a single message vehicle…
Top 10 Internet Sites for Entrepreneurs
in NewsWith so many options these days, the internet seems to be overwhelming when you want to get solid information relevant to your field…
Top 10 Internet Sites for Nonprofits
in NewsWith so many options these days, the internet seems to be overwhelming when you want to get solid information relevant to your field…
Forget Email! Snail Mail is Still the Best Way to Say “Thank You” in Business!
in Branding Strategy, News, PR PointersMy stepmother always told us, “You should never send a thank you or a condolence letter as an email. It’s simply gauche.” And it is an adage I have chosen to live by over the years in my career…
Mobilegeddon: A Primer for Nonprofits, Entrepreneurs & Small Businesses
in News, PR PointersIn 2015, you may have heard a new word hit the internet: mobilegeddon. It sounds scary, in a tech-nerd way, and it is for any small business, nonprofit, or entrepreneur who has a non-mobile-friendly website…
What Momenta Did On Our Summer Vacation
in Branding Strategy, News, Portfolio, Shameless Self-Promotion, Visual CommunicationsThose hazy, lazy days of summer are waning into the cool promises of autumn. Here at Momenta
Should You Use Stock Photos on Your Website?
in Branding Strategy, News, Photography & Video Tips, PR Pointers, Visual CommunicationsRecently a client came to us with a collection of images submitted by their staff. They were hoping to put them on their website to update the imagery. While some were fantastic…
Content Creation for Web Use: Part Six
in News, PR PointersFact // You are not your users. Aid them in their path. We have touched on this in previous posts, but again it is important to ask yourself, “Does my audience really care what I am trying to communicate to them?”…
Announcing the New AHCinc.org!
in News, Shameless Self-PromotionAfter months of hard work and dedication from our web design team and AHC Inc., Momenta Creative is proud to share…
Content Creation for Web Use: Part Five
in News, PR PointersFact // Completed content informs design. Many designers choose to build creative comps with placeholder text, often resulting in aesthetically engaging but ineffective communications products upon final iteration. This practice also sets a false standard that content and function are less important than look and feel…
Content Creation for Web Use: Part Four
in News, PR PointersFact // Design allows the form to follow function. Many people regard design as decoration or the art of making things visually appealing. In fact, design is more about how something functions in its intended use rather than how viewers perceive it visually and emotionally…
The New TheOverlookCondos.com Is Here!
in Graphic Design, News, Portfolio, Shameless Self-PromotionMomenta Creative is pleased to announce the launch of a new mini-site from our web design team headed by Seth Butler!…
Content Creation for Web Use: Part Three
in News, PR PointersFact // Consistency is a major influence on audience engagement. Use of clear content construction along with consistent voice and tone should be a standard for high-quality web content development. Rather than having a different voice in each section, web audiences prefer a consistent style throughout…
Content Creation for Web Use: Part Two
in News, PR PointersFact // Content viewers see on any web page is usually related to their state of mind. The user’s state of mind will influence their attention span. The most engaged viewers will see only a fraction of page content to begin with or even less if preoccupied, fatigued or agitated….
Content Creation for Web Use: Part One
in News, PR PointersFact // Readers on the internet do not read nearly as much as they “scan.” When designing and writing website content, it is important to take the above fact into account…
1 Meeting + 1 Broken Projector = 1 PNY HDMI Cable to the Rescue!
in News, Photography & Video Tips, PR PointersBefore I leave for any pitch presentation, I call the company I am visiting to ask how their board room is set up for presentations…
Top Tips for Live-Tweeting Photographs
in News, Photography & Video Tips, PR Pointers, Social Media TipsLive-Tweeting photos from company events can help increase follower engagement and build buzz around your activities…
Co-Owner & COO Jamie Rose to Give Free Nonprofit Communications Seminars
in News, PR Pointers, Shameless Self-Promotion, Social Media TipsCo-Owner and COO of Momenta Group, Jamie Rose, will be giving lectures at Foundation Centers in Washington DC and San Francisco on March 10 and 19, respectively…
Five Traits of a Successful Website
in Branding Dictionary, NewsBuilding a website for your company can be an immensely daunting task. What information should you provide? How do you organize that information? What colors should you use? Where do the visuals go?…
Re-Evaluate Your Social Media Strategy for 2015: Part Three
in News, Social Media TipsNow that you have decided what accounts you will be working with, it is helpful to answer the questions below pertaining to content development and deployment…
Re-Evaluate Your Social Media Strategy for 2015: Part Two
in News, Social Media TipsBefore your organization can move forward with its goals as outlined in Step 1: Clarify Your Goals, you will need to take stock of the social media accounts you have…
Re-Evaluate Your Social Media Strategy for 2015: Part One
in News, Social Media TipsWith 2015 just around the corner, it is important for your company to evaluate its social media outreach. Regular review of these strategies is imperative for success…
How to Find the Best Photography Solution for Your Company
in News, Photography & Video TipsWhen the time comes to think about your company’s visual needs, it can sometimes be a confusing choice between stock photography and hiring an experienced creative professional for custom work…
How Momenta Selects Music for Your Promotional Pieces
in News, Photography & Video TipsAs it pertains to life, music can set the mood. Momenta believes it is no different with multimedia…
Branding Dictionary: Brand Management
in Branding Dictionary, NewsMany companies or nonprofits don’t realize they are a “brand” and, consequently, they fail to manage and maintain their brand. At Momenta, we try to make the process of brand management as easy and painless as possible. So, let’s take a few minutes to understand what it is, why you need it and how we can help…
Welcome to the Idea Factory.
in News, Shameless Self-PromotionAfter months of collaboration, our design team leader Seth Butler and COO Jamie Rose have created a new hub for all our favorite projects, and our all-new blog which will serve as a resource for our current and future clients…