Re-Evaluate Your Social Media Strategy for 2015: Part Two

Building Your Social Media Strategy Document in Four Simple Steps

Before your organization can move forward with its goals as outlined in Step 1: Clarify Your Goals, you will need to take stock of the social media accounts you have. Consider the following questions.

STEP TWO
Analyze Your Current Status

What social media platforms do you have right now?
How engaged are your followers?
How often do you post on each account? Note the “last activity date.”

Once you have assessed your current status, think about the questions below.

What needs to change about the way you participate in social media?
What can stay the same about the way you participate?
Which feeds would you like to keep?
Would you like to remove any feeds?
Which feeds could you consider adding?

If you do decide to add new feeds, assess what value they will have to your social media presence. Are you simply incorporating additional accounts to have them, or do you have a specific goal in mind for each? Also, remember that increased platforms could mean more hours budgeted for maintenance. Is that acceptable to your company?

After you have evaluated your current accounts and considered the questions above, you are ready to move on. Check back with us for Step 3: Develop Your Content Strategy & Step 4: Determine How You Will Track Progress.