Re-Evaluate Your Social Media Strategy for 2015: Part Three
Building Your Social Media Strategy Document in Four Simple Steps
Now that you have decided what accounts you will be working with, it is helpful to answer the questions below pertaining to content development and deployment.
Develop Your Content Strategy
What do you intend to post about on each account?
Will posts/content be different depending on the account?
Remember that you have different audiences on different accounts, and posting the same content across all platforms, though efficient, is not always the most effective strategy in terms of follower engagement and satisfaction.
How often will you post content on each account?
What time will you post to each account?
Consider that each social media platform has hours where users are more engaged. It is important to choose a posting schedule that is proven to be most effective for promotion. This also depends on your target demographic(s). As you move forward with your strategy, test out posting content at different times of day and gauge engagement and reach for maximum potential.
Who will create the content?
How much time can you devote to social media?
How will you engage with followers beyond your posts?
Be honest with yourself. Having a strategy is only half the battle. If you do not have the personnel or skills in place to undertake said strategy, you cannot move forward.
Determine How You Will Track Progress
As you move forward with your new strategy, you will need to able to see what is working and what is not working. This will inform your strategy moving forward. Make certain you have the functional analytics in place to reassess your social media.
Whether you are planning for next year, developing a messaging platform, or simply pondering how to make a strategy around the questions above, do not hesitate to reach out to us to start a conversation about your business. You may call, email or complete our contact form to begin learning how Momenta Creative can help your team.