Branding Dictionary: Brand Messaging Platform

This Branding Dictionary article breaks down what a Brand Messaging Platform is and how it’s different from Brand Elements.

Branding Dictionary: Brand Audience

Your Brand Position is based on a foundation and that foundation is your Target Audience…

Branding Dictionary: Brand Promise

A brand promise is the commitment to deliver made between that brand and its audience. Brand promises are specific to the audience sector they speak to…

Branding Dictionary: Brand Personality

Brand Personality is set of human characteristics which act as the voice behind the brand’s values, attributes and competitive positioning…

Branding Dictionary: Brand Essence

Brand essence is the core characteristic which defines a brand.

Branding Dictionary: A Brand

The word “brand” is thrown about today without much thought given to the direct definition of what it means or how it should be perceived by your organization…

Five Traits of a Successful Website

Building a website for your company can be an immensely daunting task. What information should you provide? How do you organize that information? What colors should you use? Where do the visuals go?…

Branding Dictionary: Brand Management

Many companies or nonprofits don’t realize they are a “brand” and, consequently, they fail to manage and maintain their brand. At Momenta, we try to make the process of brand management as easy and painless as possible. So, let’s take a few minutes to understand what it is, why you need it and how we can help…