What is… Brand Audience?

Your Brand Position is based on a foundation and that foundation is your Target Audience…

What is… Brand Personality?

Brand Personality is set of human characteristics which act as the voice behind the brand’s values, attributes and competitive positioning…

What is… Brand Promise?

A brand promise is the commitment to deliver made between that brand and its audience. Brand promises are specific to the audience sector they speak to…

What is… Brand Essence?

Brand essence is the core characteristic which defines a brand. It is an intangible attribute that separates your brand from your competition’s brand by your audience…

What is… a Brand?

The word “brand” is thrown about today without much thought given to the direct definition of what it means or how it should be perceived by your organization…