Branding Dictionary: Brand Messaging Platform
This Branding Dictionary article breaks down what a Brand Messaging Platform is and how it’s different from Brand Elements.
Branding Dictionary: Brand Audience
in Branding Dictionary, NewsYour Brand Position is based on a foundation and that foundation is your Target Audience…
Branding Dictionary: Brand Personality
in Branding Dictionary, NewsBrand Personality is set of human characteristics which act as the voice behind the brand’s values, attributes and competitive positioning…
Branding Dictionary: Brand Promise
in Branding Dictionary, NewsA brand promise is the commitment to deliver made between that brand and its audience. Brand promises are specific to the audience sector they speak to…
Branding Dictionary: Brand Essence
in Branding Dictionary, NewsBrand essence is the core characteristic which defines a brand.