Content Creation for Web Use: Part Three

Fact // Consistency is a major influence on audience engagement. Use of clear content construction along with consistent voice and tone should be a standard for high-quality web content development. Rather than having a different voice in each section, web audiences prefer a consistent style throughout…

Content Creation for Web Use: Part Two

Fact // Content viewers see on any web page is usually related to their state of mind. The user’s state of mind will influence their attention span. The most engaged viewers will see only a fraction of page content to begin with or even less if preoccupied, fatigued or agitated….