Planning Initiatives: Part Five
It may be trite, but I call this stage “The Beat.” Once Parts 1-4 have been put into place, the change model falls into an execution in accordance to its own unique rhythm…
Planning Initiatives: Part Four
in News, PR PointersWhen Parts 1-3 are managed properly, it comes time to disseminate the message. It is not enough to have an individual or group of individuals acting independently to spark a reverberation within the social echo chamber…
Planning Initiatives: Part Three
in News, PR PointersHumans are very adept at discerning and measuring value. Any campaign or initiative that hopes to succeed needs to define a layer-cake of value…
Planning Initiatives: Part Two
in News, PR PointersAny effort to modify or shape the social narrative needs to include the development of a strongly realized message platform. There are a ton of resources on how to do this…
Planning Initiatives: Part One
in News, PR PointersThe frequency and amplitude of messaging needs to be managed together. It is very difficult to craft a single message vehicle…