Entries by Momenta Creative

Content Creation for Web Use: Part Six

Fact // You are not your users. Aid them in their path. We have touched on this in previous posts, but again it is important to ask yourself, “Does my audience really care what I am trying to communicate to them?”…

Content Creation for Web Use: Part Five

Fact // Completed content informs design. Many designers choose to build creative comps with placeholder text, often resulting in aesthetically engaging but ineffective communications products upon final iteration. This practice also sets a false standard that content and function are less important than look and feel…

Content Creation for Web Use: Part Four

Fact // Design allows the form to follow function. Many people regard design as decoration or the art of making things visually appealing. In fact, design is more about how something functions in its intended use rather than how viewers perceive it visually and emotionally…