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Top 10 Internet Sites for Nonprofits With so many options these days, the internet seems to be overwhelming when you want to get solid information relevant to your field. With Pinterest, Twitter, Instagram, Facebook, and more, finding helpful information directly relating to your industry can become difficult. Over the next few months, we will be posting a series of Top Ten places to look online for help finding inspiration and solid news for lea…
Top 10 Internet Sites for Entrepreneurs With so many options these days, the internet seems to be overwhelming when you want to get solid information relevant to your field. With Pinterest, Twitter, Instagram, Facebook, and more, finding helpful information directly relating to your industry can become difficult. Over the next few months, we will be posting a series of Top Ten places to look online for help finding inspiration and solid news for…
Planning Initiatives: Part Five Beneficiary-Engagement-Action-Test It may be trite, but I call this stage “The Beat.” Once Parts 1-4 have been put into place, the change model falls into an execution in accordance to its own unique rhythm. While note specifically noted here, there should be an outcomes measurement model in place to gauge efficacy. This can be as simple as an off-the-shelf metric of some sort or it can be measurement of specific v…
Planning Initiatives: Part Four Unification of Message When Parts 1-3 are managed properly, it comes time to disseminate the message. It is not enough to have an individual or group of individuals acting independently to spark a reverberation within the social echo chamber. It can happen, but it is almost always a function of luck or a uniquely resonant idea. It is much better and more efficient to gather a core group of actors, centralizing the…
Planning Initiatives: Part Three Value Humans are very adept at discerning and measuring value. Any campaign or initiative that hopes to succeed needs to define a layer-cake of value carefully and strategically as to appeal to the broadest, most relevant audience during conversion process. Going through the motions of developing a value proposition, identifying specific value drivers and becoming adept at deftly implying value within the message…