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Why You Need Medivac & Travel Insurance Do you need travel insurance when away from home? It is tempting to see this as an unnecessary cost, but traditional health insurance and credit card coverage remain very limited in “out of the ordinary” circumstances. Here at Momenta, we require all our overseas workshop participants to get Medical Evacuation Insurance and we typically suggest purchasing travel insurance as well because so many of our stud…
…ations you took from your business plan, good or bad. Gather the data, get feedback from your team, review feedback forms, and then refine your strategies for 2024. 9. Plan for Personal Success with Scheduled Vacations and Self-Care: Success is not just about work. It also means you need to be focused on personal well-being. Instead of hoping for this to just happen in your busy schedule, block out time for vacations, doctors’ appointments, and se…
…onal network. As anyone who has gone through the process will tell you a rebrand requires a company to wholly trust a vendor. Rebrands likewise need a creative team that can fully understand the company’s market, culture, and goals. Our relationship had proven to Katie and her team that Momenta would be a good fit because she knew we respected her organization’s needs. This year, during our regular catch-up call, Katie said to me, “I want you to m…
…ich describes the brand’s tone, style, and human-like characteristics; the Brand Audience, specifying the target demographics and psychographics; the Brand Promise, encapsulating the tangible and intangible benefits delivered to consumers; and the Brand Positioning, which delineates how the brand differentiates itself in the marketplace. These components weave a cohesive narrative, offering a foundational guide for all brand-related communications…
…ative. Understanding them leads to success and growth. For more reading on Brand Audience, we recommend: What is Target Audience? (article) https://www.thebalance.com/what-is-a-target-audience-2295567 10 Ways to Learn About Your Target Audience (video) https://youtu.be/YSSEZw3Kepw Identifying Target Audience for Social Media Campaigns (video) https://youtu.be/Mt1Z3M2NPBk Continue exploring our Branding Dictionary here. And please feel free to reac…