Fact // Completed content informs design. Many designers choose to build creative comps with placeholder text, often resulting in aesthetically engaging but ineffective communications products upon final iteration. This practice also sets a false standard that content and function are less important than look and feel…
Fact // Design allows the form to follow function. Many people regard design as decoration or the art of making things visually appealing. In fact, design is more about how something functions in its intended use rather than how viewers perceive it visually and emotionally…
Momenta Creative is pleased to announce the launch of a new mini-site from our web design team headed by Seth Butler!…
Fact // Consistency is a major influence on audience engagement. Use of clear content construction along with consistent voice and tone should be a standard for high-quality web content development. Rather than having a different voice in each section, web audiences prefer a consistent style throughout…
Fact // Content viewers see on any web page is usually related to their state of mind. The user’s state of mind will influence their attention span. The most engaged viewers will see only a fraction of page content to begin with or even less if preoccupied, fatigued or agitated….