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…ue exploring our Branding Dictionary here: https://www.momentacreative.com/news/branding-dictionary For further investigation of Brand Promise, we recommend: The Best Brand Promise Examples We’ve Seen https://stellaservice.com/the-best-brand-promise-examples-weve-seen-2/ The Brand Promise https://www.youtube.com/watch?v=V_WLerIIhzE Why Brands Need a Clear Promise https://hbr.org/video/2919363906001/why-brands-need-a-clear-promise Old Mutual’s Our…
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…ue exploring our Branding Dictionary here: https://www.momentacreative.com/news/branding-dictionary For further investigation of Brand Essence, we recommend: Brand Essence (article) https://strategicthinker.wordpress.com/brand-awareness-differentiation-framework/ Discovering your Brand Essence (article) https://www.brandingstrategyinsider.com/2012/04/discovering-your-brand-essence LinkedIn: Brand Essence (gallery of articles) https://www.linkedin….
…ue exploring our Branding Dictionary here: https://www.momentacreative.com/news/branding-dictionary/ For further investigation of Brands, we recommend: What is a Brand, anyway? (article) http://www.forbes.com/sites/jerrymclaughlin/2011/12/21/what-is-a-brand-anyway/ Branding: Identity Design w/ Yo Santosa via The Futur (video) https://www.youtube.com/watch?v=mnSgHLBpOpw Designing Brand Identity (book) https://www.amazon.com/Designing-Brand-Identity…
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