…ng and a brand messaging platform are critical components in shaping how a company communicates. Still, they serve different purposes and address varied aspects of an organization’s communication landscape. Purpose & Focus: Strategic Communications Messaging: This primarily focuses on achieving specific business or organizational goals, such as managing a crisis, launching a product, or guiding stakeholder relations. It is often tactical, aiming a…

…es for the brand? Continue exploring our Branding Dictionary here: https://www.momentacreative.com/news/branding-dictionary For further definitions of Brand Personality, we recommend: Investopedia: Brand Personality http://www.investopedia.com/terms/b/brand-personality.asp What is Brand Personality? http://www.managementstudyguide.com/brand-personality.htm Definition of Brand Personality http://kwhs.wharton.upenn.edu/term/brand-personality/ Jamie…