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…pends entirely on whether it is believed and delivered upon. Just like the Brand Essence, you must take particular care to develop a promise that inspires, yet is supportable year after year. The promise should indicate what people can expect to receive from your organization in exchange for their money, partnership, or time. While the brand promise must be crafted, and approved at the most senior level of the organization, it must resonate, and b…
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What is… Brand Essence? Brand essence is the core characteristic which defines a brand. It is an intangible attribute that separates your brand from your competition’s brand by your audience. It is emotional and based on feelings. A brand essence is intangible for your audience, unique to your brand and, most importantly, reliable. It is not a commodity, nor is it product related. It is the essential feeling evoked in your audience when they hear…
…(article) http://www.forbes.com/sites/jerrymclaughlin/2011/12/21/what-is-a-brand-anyway/ Branding: Identity Design w/ Yo Santosa via The Futur (video) https://www.youtube.com/watch?v=mnSgHLBpOpw Designing Brand Identity (book) https://www.amazon.com/Designing-Brand-Identity-Essential-Branding/dp/1118099206 Jamie Rose is partner & COO of Momenta Creative. We nicknamed Jamie the “Fun Machine” at the office because of her infectious laugh and unendin…
…t tips to help you take the lead in your business. 2. Inc Magazine Twitter Feed https://twitter.com/Inc The go-to resource for start-ups and companies looking to scale. The feed shares trends on the best industries to start a business in, leading teams, and managing your money. 3. HuffPost Leadership http://www.huffingtonpost.com/news/leadership Find resources on women leaders, inspiration, videos, blog posts and much more. 4. Fortune Magazine htt…