Tag Archive for: Brand Identity

Why You Need Medivac & Travel Insurance

Do you need travel insurance when away from home? It is tempting to see this as an unnecessary cost…

Branding Dictionary: Brand Messaging Platform

This Branding Dictionary article breaks down what a Brand Messaging Platform is and how it’s different from Brand Elements.

Branding Dictionary: Brand Audience

Your Brand Position is based on a foundation and that foundation is your Target Audience…

Branding Dictionary: Brand Personality

Brand Personality is set of human characteristics which act as the voice behind the brand’s values, attributes and competitive positioning…

Branding Dictionary: Brand Promise

A brand promise is the commitment to deliver made between that brand and its audience. Brand promises are specific to the audience sector they speak to…