Tag Archive for: Brand Personality

What is… Brand Audience?

Your Brand Position is based on a foundation and that foundation is your Target Audience…

What is… Brand Personality?

Brand Personality is set of human characteristics which act as the voice behind the brand’s values, attributes and competitive positioning…

What is… Brand Promise?

A brand promise is the commitment to deliver made between that brand and its audience. Brand promises are specific to the audience sector they speak to…