Tag Archive for: Brand Personality

Branding Dictionary: Brand Messaging Platform

In this Branding Dictionary article, we break down what a Brand Messaging Platform is and how it’s different from Brand Elements.

Branding Dictionary: Brand Personality

Brand Personality is set of human characteristics which act as the voice behind the brand’s values, attributes and competitive positioning…

Branding Dictionary: Brand Promise

A brand promise is the commitment to deliver made between that brand and its audience. Brand promises are specific to the audience sector they speak to…