Re-Evaluate Your Social Media Strategy for 2015: Part One
…company? How does social media relate to your overall goals and voice as a brand? Next, you will need to decide whether your goal is to create brand awareness, acquire new customers or create more loyalty within your preexisting customer base. This will aid you in assessing how effective your social media efforts are in the future. Are you creating brand awareness? Product awareness? Are you converting followers into sales? What are your goals for…