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…ort/news-story/c7fff1724940d3a70f79064bae466300 Jamie Rose is partner & COO of Momenta Creative. We nicknamed Jamie the “Fun Machine” at the office because of her infectious laugh and unending energy. Don’t let the sparkling personality fool you. Her sharp, plugged-in approach to communications is what landed her previous positions with companies like The New York Times and The Global Fund, and what makes her indispensable to our clients today….
…ations you took from your business plan, good or bad. Gather the data, get feedback from your team, review feedback forms, and then refine your strategies for 2024. 9. Plan for Personal Success with Scheduled Vacations and Self-Care: Success is not just about work. It also means you need to be focused on personal well-being. Instead of hoping for this to just happen in your busy schedule, block out time for vacations, doctors’ appointments, and se…
…the Brand Essence, capturing the core spirit and purpose of the brand; the Brand Personality, which describes the brand’s tone, style, and human-like characteristics; the Brand Audience, specifying the target demographics and psychographics; the Brand Promise, encapsulating the tangible and intangible benefits delivered to consumers; and the Brand Positioning, which delineates how the brand differentiates itself in the marketplace. These component…
…and we will happily walk through how Momenta can help your organization’s brand reach its full potential. Your brand’s positioning is based on a foundation and that foundation is the target audience. The target audience should be clearly defined but broad enough to encompass a strong working definition of the company’s customer base. Defining your target audience as part of the brand positioning process will most likely take the longest to comple…
What is… Brand Personality? Brand Personality is set of human characteristics which act as the voice behind the brand’s values, attributes and competitive positioning. One established, popular brand personality scale, designed to span products and companies, contains 15 traits organized into 5 factors: Excitement: carefree, spirited, youthful Sincerity: genuine, kind, family-oriented, thoughtful Ruggedness: rough, tough, outdoors, athletic Compet…