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Why You Need Medivac & Travel Insurance Do you need travel insurance when away from home? It is tempting to see this as an unnecessary cost, but traditional health insurance and credit card coverage remain very limited in “out of the ordinary” circumstances. Here at Momenta, we require all our overseas workshop participants to get Medical Evacuation Insurance and we typically suggest purchasing travel insurance as well because so many of our stud…
…ations you took from your business plan, good or bad. Gather the data, get feedback from your team, review feedback forms, and then refine your strategies for 2024. 9. Plan for Personal Success with Scheduled Vacations and Self-Care: Success is not just about work. It also means you need to be focused on personal well-being. Instead of hoping for this to just happen in your busy schedule, block out time for vacations, doctors’ appointments, and se…
…Brand Audience, specifying the target demographics and psychographics; the Brand Promise, encapsulating the tangible and intangible benefits delivered to consumers; and the Brand Positioning, which delineates how the brand differentiates itself in the marketplace. These components weave a cohesive narrative, offering a foundational guide for all brand-related communications and strategies. Distinguishing a Brand Messaging Platform from Brand Eleme…
…and we will happily walk through how Momenta can help your organization’s brand reach its full potential. Your brand’s positioning is based on a foundation and that foundation is the target audience. The target audience should be clearly defined but broad enough to encompass a strong working definition of the company’s customer base. Defining your target audience as part of the brand positioning process will most likely take the longest to comple…
…brand to be humanized and differentiated among competitors. It gives your brand charisma. Your brand personality should not be contrived. Your brand personality should absolutely be authentic. Let’s look at some famous brand personality samples: Charles Schwab: Demystifying Investing… Demonstrating Great Knowledge and Expertise. ESPN: An Authoritative Passion for Sports, Knowledgeable with a bit of Irreverence, Approach Sports Coverage from All A…