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What is… Brand Promise? A brand promise is the commitment to deliver made between that brand and its audience. Brand promises are specific to the audience sector they speak to; persuasive, but appropriate to the audience. The obvious use of a brand promise is to encourage the audience to buy the product or participate with your brand. The efficacy of the promise depends entirely on whether it is believed and delivered upon. Just like the Brand Es…
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…(article) https://www.brandingstrategyinsider.com/2012/04/discovering-your-brand-essence LinkedIn: Brand Essence (gallery of articles) https://www.linkedin.com/topic/brand-essence Jamie Rose is partner & COO of Momenta Creative. We nicknamed Jamie the “Fun Machine” at the office because of her infectious laugh and unending energy. Don’t let the sparkling personality fool you. Her sharp, plugged-in approach to communications is what landed her prev…
…esent your company, your product, your performance, and your mission. Your brand is the promise of an experience. Continue exploring our Branding Dictionary here: https://www.momentacreative.com/news/branding-dictionary/ For further investigation of Brands, we recommend: What is a Brand, anyway? (article) http://www.forbes.com/sites/jerrymclaughlin/2011/12/21/what-is-a-brand-anyway/ Branding: Identity Design w/ Yo Santosa via The Futur (video) htt…
…t tips to help you take the lead in your business. 2. Inc Magazine Twitter Feed https://twitter.com/Inc The go-to resource for start-ups and companies looking to scale. The feed shares trends on the best industries to start a business in, leading teams, and managing your money. 3. HuffPost Leadership http://www.huffingtonpost.com/news/leadership Find resources on women leaders, inspiration, videos, blog posts and much more. 4. Fortune Magazine htt…