Branding Dictionary: Brand Promise
…nd Promise? A brand promise is the commitment to deliver made between that brand and its audience. Brand promises are specific to the audience sector they speak to; persuasive, but appropriate to the audience. The obvious use of a brand promise is to encourage the audience to buy the product or participate with your brand. The efficacy of the promise depends entirely on whether it is believed and delivered upon. Just like the Brand Essence, you mu…